Hudson & Charles

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Auria’s Hot Chili Sambal

A deliciously savory Sambal featuring 100% authentic Southeast Asian flavors. Handmade in Brooklyn. Adds complex heat and rich seafood umami to everything from soups to sandwiches.

Hot Chilli Sambal is to Malaysians what ketchup is to Americans. The word Sambal refers to a blend of ground peppers and aromatics, with the main ingredient being fresh chillies. In Malaysia, sambal is most often made at home. Each family has their own recipe for it, influenced by regional differences and the availability of fresh ingredients. This delicious Sambal is made following my family?s recipe, the way my mother made it for us back home.

Flavored with fermented shrimp paste directly sourced from Malacca, a coastal city in Malaysia, a little Hot Chili Sambal goes a long way in adding flavor to everything it touches.


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Product Info

Auria?s Story

Auria was born and raised in a tiny town called Seremban in Malaysia.

She grew up surrounded by the delicious cuisine of her homeland and soaked up the diverse culinary inspiration that reflected the multi-ethnic makeup of the people of Malaysia. In her mother?s kitchen, she learned how to cook the sumptuous curries, delectable noodle dishes, and various exquisite meat and seafood preparations with Chinese, Indian, Malay and Portuguese influences. Over time, she mastered the use of the plethora of Southeast Asian spices and herbs ? fenugreek and brown mustard in seafood and vegetable dishes; cinnamon, cardamom and cloves in meat dishes; galangal, fennel and fresh turmeric to flavor sauces and marinades.

In 2013, Auria made the decision to work towards making authentic Malaysian food available to the American public. She launched Auria?s Malaysian Kitchen with one product ? Hot Chilli Sambal, a very popular condiment that accompanies many a Malaysian meal.

Her mission is to bring the distinct and wonderfully diverse flavors of Malaysia within reach of every passionate home cook with a taste for adventure.

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